
Strategy consultants providing market diligence, market research and growth strategy services to private equity investors and PE-owned companies
What We Do
We help private equity investors better understand the industries, markets, and companies they are investing in to drive informed decision making about the investment opportunity - by building fact bases of data and insights directly from the market during deal diligence. We have advised on hundreds of PE deals in most industries and excel at evaluating niche, poorly understood industry or market niches.
We advise PE-owned companies on growth strategy, prioritizing growth opportunities, market testing new products, and assessing new sales channels or regional markets. We provide strategic thinking about their market opportunities without preconceived notions – an unbiased, independent view to get to "the answer" on how best to grow their business, supported by hard data and insights directly from the market.
We provide a cost-competitive solution and excellent value proposition relative to mainstream strategy consulting firms, enabled by the strength of our team and singular focus on private equity.

Private Equity
Pre and post-LOI market diligence
Market diligence for PIPE investments
Industry assessments to support investment theses
Acquisition screens
Add-on acquisitions

PE-Owned Companies
Growth opportunity assessments
Growth strategy and strategic planning
Voice of the customer studies
Competitor intelligence
Market testing new products
Assessing regional and international markets
Diagnosing root causes of lagging sales
Why Work With Us
Private equity focused
Our singular focus is on serving PE investors and their portfolio companies. Our founders have been working in the private equity industry since the mid-2000s and have advised on 500+ PE transactions.
Broad industry expertise
Our experience encompasses every sector of the economy – from software to industrials, construction to healthcare, and manufacturing to business services. We work in the industries our clients are investing in.
Excel in niche industries where limited data exists
We excel at helping our clients “go deep” on niche, poorly understood industries and markets where little published data exists, using primary research to build proprietary data to answer our clients' questions.
Rapid timeframes
From our years of doing PE transaction diligence, we know how to move fast while never compromising on quality. Similarly, our corporate strategy engagements are usually measured in weeks, not months.
Punch above our weight
We provide high caliber work, comparable to any big brand strategy consulting firm in quality, breadth, and timeliness - but for a fraction of the cost, affordable for middle market PE investors and companies
Superior client service
Unlike the big strategy consulting firms, Lambay’s leadership are intimately involved in projects day to day. Our MDs don’t delegate projects to mid and junior staff – they like being hands on!
